I am thrilled to announce the “Every Day is Valentine’s Day” Smitten Cooking Contest with Grand Mercure Singapore Roxy in conjunction with Valentine’s Day has officially kicked off.  My first hardcover cookbook “Smitten in the Kitchen, 60 Recipes for Love“, launched 1 December 2021, contains everything you need for every stage of love (and for this contest!). What better way to explore these recipes than with this Instagram cooking contest. Cook something special from my cookbook for your forever Valentine and you could win some awesome prizes too!

4 Reasons Why You Should Join the “Every Day is Valentine’s Day” Smitten Cooking Contest

Every Day is Valentine’s Day

While some might view celebrating Valentine’s Day as a cheesy, over-priced holiday, it’s really a reminder for us to show our partners how much we appreciate them. And you don’t need an expensive dinner or bouquet of roses to declare your undying devotion. Express your love with a home cooked meal! 

Cooking is a great way to demonstrate generosity and kindness – two very attractive traits that also contribute to long lasting relationships, according to renowned relationship expert, John Gottman

Cooking is Sexy

If you think cooking is a cumbersome chore, think again. A survey on dating apps revealed that singles who mention a love of cooking in their bio were more attractive to the opposite sex. Cooking is sexy and makes the person you are cooking for feel extra special. Because cooking is a multi-sensory, immersive experience it also creates longer lasting memories and is a great way to commemorate special occasions. Just light some candles, dress up the table with some fancy plates, wear something nice and play some music to set the mood. I’ve even prepared a special playlist for you on Spotify!  

Cook Your Way To a Staycation

So, what are you waiting for? Whip out the apron and cook something from Smitten in the Kitchen, for a chance to win a staycation and dining vouchers thanks to Grand Mercure Singapore Roxy. Because every day is Valentine’s Day, you will have until 31 March to submit your entries. The good news is, you can submit as many entries as you like. 

Show Off Your Cooking Skills

If you have already purchased my cookbook “Smitten in the Kitchen, 60 Recipes for Love” this is your chance to try some of those recipes you’ve bookmarked and show off your cooking skills. It doesn’t matter if you are an expert cook or not. What matters is that you made the effort to cook for your loved one! So pick any recipe from this hardcover cookbook, take a photo of what you’ve cooked and post it on Instagram with the hashtags #SmittenCookingContest and #SmittenWithRoxy. Declare your love in the caption along with a description of how it all went down. Was the recipe easy to follow? Did you impress the socks off your partner? How delicious was the meal you prepared? 

Judging Criteria

Each entry will be judged according to the following criteria:

• your romantic caption and the description of the cooking process or meal (50%) 
• the presentation of the dish (40%) 
• social media engagement and likes (10%) 

Read Contest Details below for the full instructions. If you haven’t yet bought my cookbook and you missed the 30% storewide sale, use this special promo code: SMITTENWITHROXY20 upon checkout to get 20% off Smitten and all the cookbook bundles! This code will be valid from 16 February – 31 March 2022.

Win a 3D2N Staycation at Grand Mercure Singapore Roxy in the Business Suite

There’s nothing like quality time to reignite the sparks and sometimes a staycation is all you need to reconnect with your loved one. A staycation also provides an easy escape from our busy work week without the stress of having to plan travel in the middle of a global pandemic!

And if you’re looking for a getaway that is far from the hustle and bustle of Singapore’s downtown area, Grand Mercure Singapore Roxy is the perfect place to unwind and indulge in your favourite local or Western fare.

Situated smack in the middle of Katong’s foodie haven, as sea breezes beckon from East Coast beach, you will be spoilt for choice over the activities you can get up to. From cycling and watersports to exploring the Eurasian Heritage Centre and admiring antiques at Katong Antique House to just lazing by their large swimming pool (perfect for laps too!) or doing a foodie trail, this gem of the East has something for everyone. 

The Grand Prize

You’ll be pleased to know the top prize is a luxurious 3D2N staycation in Grand Mercure Singapore Roxy’s Business Suite with Breakfast for Two. This spacious 54 square metre suite (the largest room of all) also boasts a super inviting bathtub where you can enjoy a relaxing soak after an adventurous day out or to simply pamper yourself. This large standalone bathtub is only available in the Business Suite (all the other rooms have a built-in bathtub). So bring your rubber ducky and a bunch of bath bombs because you are in for a treat! The top prize will also include a $100 dining voucher and a specially curated hamper from me. 

Stay tuned for an exclusive promo code coming your way soon for you to enjoy a staycation in this contemporary Accor property with some Peranakan touches.

Win Delicious Dining Vouchers worth $100

While Grand Mercure Singapore Roxy is just a stone’s throw away from East Coast Park, Changi Airport, trendy cafes and delicious food, the hotel is a destination in itself. Satisfy your cravings for laksa, wagyu burger or Chinese cuisine at their restaurants Feast Roxy and Jia Wei Chinese Restaurant. Five lucky winners will win a $100 dining voucher which they can enjoy at either eatery. Look out for my personal reviews on these two cosy restaurants coming soon. You can expect both mouth-watering food and warm hospitality.

So are you excited yet? The Smitten Cooking Contest officially kicks off on Valentine’s Day 2022 and will end on 31 March 2022. Winners will be announced by 4 April 2022, so get cookin’, good lookin’!  

To summarize all you need to know, here are the instructions.  

How to Join the “Every Day is Valentine’s Day” Smitten Cooking Contest

CONTEST DETAILS

1. Cook something for your loved one from the cookbook Smitten in the Kitchen. If you haven’t bought it yet, you can use the promo code SMITTENWITHROXY20 to enjoy 20% off the cookbook and all the bundles.
2. Post a photo of what you have cooked with a message of love and how much your partner enjoyed you cooking for them!! We love love, so make us gush!! 
3. Please use the hashtags #SmittenWithRoxy and #SmittenCookingContest so we can find your entry on Instagram.
4. You can try as many recipes as you like and enter more than once to increase your chances. You will be judged on your best entry. Make us drool!
5. Follow @cherylmiles_ and Grand Mercure Singapore Roxy on instagram
6. The deadline for entries is 31 March 2022. 
7. Here are the prizes you stand to win:

• Top Prize: 3D2N Staycation in Grand Mercure Singapore Roxy Business Suite with Breakfast for Two worth more than $1,200. The prize includes a $100 dining voucher and a surprise hamper from Cheryl Miles. 
• Consolation Prize: 5 x $100 dining vouchers to be used at Feast Roxy and/or Jia Wei Chinese Restaurant. 

8. The 6 winners will be jointly determined by Grand Mercure Singapore Roxy and Cheryl Miles and announced on 4 April 2022. Judges’ decision is final. (PS: I do hope to do an event for this at Grand Mercure Singapore Roxy but it may be hard to plan with Covid19 making things a little unpredictable. Stay tuned for updates though!)  

TERMS & CONDITIONS

1. This is an instagram contest so first make sure your instagram account is set to public. Private accounts are not eligible to join. We need to see your post! 
2. This contest is open only to residents of Singapore. (You don’t have to be a citizen or PR. You just have to live here long term to participate!)
3. To qualify, you must purchase a copy of “Smitten in the Kitchen“. But if someone in your household from the same address has already bought the cookbook, you’re good! Please note, no recipe sharing is allowed (please read Terms of Use for more information). To prevent any copyright breaches, please get your own copy of the cookbook.
4. Winners will be judged according to the following criteria:

• your romantic caption and the description of the cooking process or meal (50%)   
• the presentation of the dish (40%) 
• social media engagement and likes (10%) 

5. By entering this cooking contest, you agree to allow your food photos and the caption you post on Instagram to be re-shared online by Miles Nixon Media. Don’t worry, you will always be tagged and credited!
6. The prize vouchers are valid for 6 months from date of issue. They are non-refundable and non-exchangeable. Strictly no extension of the voucher will be permitted.
7. The prize vouchers are not redeemable on the eve of public holidays or on public holidays. 
8. The prize vouchers cannot be used in conjunction with promotions, other special events, other coupons or discounts.  
9. To redeem prize vouchers, prior reservation is required. Please call +65 6344 8000. 

Get Cookin’ Good Lookin’!

I can’t wait to see what you guys cook up! If you have any questions about the recipes, please feel free to reach out to me on Instagram @cherylmiles_ or contact me by email.

If you can’t wait to win these fantastic prizes to enjoy the food or a staycation at Grand Mercure Singapore Roxy, please check them out below! Look out for a special promo code coming your way soon.

Grand Mercure Singapore Roxy
50 East Coast Road,
Marine Parade Rd, Roxy Square
(Opposite Parkway Parade Shopping Centre)
Singapore 428769

Reservations (Feast Roxy, Level 3)
Ph: +65-6340 5665

Reservations (Jia Wei Chinese Restaurant, Level 2)
Ph: +65-6340 5678

Reservations (Hotel)
Ph: +65-6344 8000